50 YEARS HEUER DAYTONA

In 1976, Heuer introduced a chronograph specifically developed for the American market, opening a distinctive new chapter in the brand’s history: the Heuer Daytona. By that time, Heuer had already been closely associated with motorsport for decades – both as an official timekeeper and as the preferred watch brand of numerous Formula One drivers who wore Heuer chronographs. However, this strong presence was primarily focused on Europe.

With the Daytona, Heuer presented a consistent evolution in both technology and design. Particularly defining was the integrated stainless-steel bracelet, incorporated into the case for the first time, giving the watch a bold, cohesive aesthetic and clearly distinguishing it from earlier models. Powering the watch was the proven automatic Heuer Calibre 12, which had already established itself in several successful chronographs from the brand. Also characteristic of the era were the dial variations in smoky fumé grey as well as shifting blue tones.

Produced between 1976 and 1980, the Heuer Daytona is today regarded as a defining example of sporty watch design of the late 1970s.

The name “Daytona” perfectly captured the spirit of 1970s America. Many of the fastest and most innovative vehicles of the era carried this designation, inspired by the legendary 24-hour race at Daytona Beach – including icons such as the Ferrari 365 GTB/4 Daytona, the Dodge Charger Daytona, and the Shelby Daytona.

SAVE THE DATE: RETROCLASSIC ESSEN | 8–12 April 2026
ClassicHeuer will be participating in the new classic car exhibition in Essen. Personal appointments on site can be arranged upon request.

GOOD TO KNOW: For our customers outside the European Union, the event provides an opportunity for watch handovers that require repairs or servicing in our workshop. We gladly accept the orders on-site.

WE HAVE MOVED

We have new offices and therefore a new company address and telephone number:

CLASSICHEUER im HoogenPARK

Iris Bitter

Talstrasse 27

41751 Viersen

+49(0)2162/5744355

You can still find our exhibition in the Classic Remise at our cooperation partner Movendi – The Spirit of Classic Cars

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Heuer Monaco 1133B from the “Le Mans” filmset

Sotheby´s achieves RECORD price in New York

On December 6, 2024, the “Important Watches” auction took place in New York, which included the sale of a Heuer Monaco 1133B from the film set. The watch changed hands with a record result of 1.44 million US dollars.

It is incredibly rare for a watch to enter popular culture in a lasting and impactful way. James Bond’s Rolex Submariner, the Omega Speedmaster that flew to the moon and the Rolex Daytona “Paul Newman”, which belonged to Paul Newman himself, have all left their mark on the zeitgeist and, especially the last example, have proven their emotional and financial value.

As well the Heuer Monaco, which has produced images in cinematic and photographic form that have resonated for decades. A watch that was associated with the coolest person in the world of its time.

The film “Le Mans” and its leading actor Steve McQueen still characterize the iconic motorsport era of the 1960s to 1970s. The Heuer Monaco, itself a polarizing watch model, lives on today as a re-edition of the TAG Heuer brand. For the film, 20 automatic chronographs were purchased from the watch manufacturer Heuer, including the six reference 1133B models that were indispensable for McQueen. One of these models has now been sold in this auction.

Heuer Monaco Referenz 1133B “Steve McQueen” von 1970