The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.
The year 1945 saw the birth of the Datejust, the first self‑winding wrist chronometer to indicate the date in a window on the dial. A watch of great distinction, the Datejust was equipped with a Jubilee bracelet created specially for it and a fluted bezel, making it immediately recognisable as a Rolex. It is the pillar of the Oyster collection. Initially for men, it became available in various models for women in the course of the following decade.
The GMT-Master was developed to meet the specific needs of airline pilots. It became the official watch of several airlines, among them the famous Pan American World Airways, better known as Pan Am. Its most distinguishing visual feature was the two-tone bezel which marked daytime from nighttime hours.